The Keyword Analysis page provides a breakdown of your keyword's performance and Quality Score-including how Quality Score impacts your keyword and ad's performance, and how you can improve it.

Keywords are the foundation of search engine marketing; your search campaign is only as strong as its keywords. However, keywords require frequent analysis and time in order to profit from their data.

Do you know which keyword phrases your customers are using to search for your products or services? It is very easy to make the mistake of coming up with a list of keywords that you would search for, but are they really the ones your potential customers are using?

Since keyword phrases are crucial for the entire optimization process, choosing the right keywords is essential. Rather than guessing and then optimizing your website for the wrong phrases, use Keyword Analysis to get them right the first time!

The Keyword Analysis report provides you with guidance on how to use the keywords so that you maximize your traffic potential and your website appears in the largest number of relevant search results.

The Keyword Analysis report contains the six most effective keywords/phrases and the most popular and suitable variations of those phrases. The Keyword Analysis report also includes a range of broad and specific keyword terms.